People buy from people: How lead lists allow you to personalize your approach

June 20, 2024•3 min read

Connecting with homeowners on a personal level can make all the difference in real estate. Personalized messages and phone scripts are your secret weapons for building rapport and converting leads into clients. Let's dive into how you can craft these personalized touches for a high-touch approach.

What Exactly Is Personalization?

Personalization in real estate means tailoring your communication to address the specific needs, preferences, and behaviors of your leads. This can be as simple as using their name in a message or as detailed as referencing previous conversations or known interests. It’s all about making your leads feel seen and understood.

How Do Personalized Messages Benefit Real Estate Agents?

Increased Engagement: Personalized messages grab attention. When a lead sees their name and specific details relevant to them, they are more likely to read and respond.
Builds Trust: By showing you remember details about your leads, you build trust. Trust is crucial in real estate, where clients need to feel confident in their agent’s ability to understand and meet their needs.
Higher Conversion Rates: Personalized messages and scripts can significantly increase your conversion rates. Leads are more likely to move forward in the buying or selling process when they feel a personal connection.

How to Craft Personalized Messages

Gather Information: Use your lead list to gather as much information as possible about your leads. This includes names, preferences, previous interactions, and any other relevant details.
Use Their Name: Always address your leads by their name. It’s a simple yet effective way to make your messages feel personal.
Reference Past Interactions: Mentioning something you discussed previously shows that you remember and care about the lead's needs. For example, “I remember you mentioned looking for a home with a large backyard for your dogs. I have a few listings that might interest you.”
Tailor the Message: Customize your message to suit the lead’s stage in the buying process. First-time homebuyers need different information than someone looking to downsize.

Where Do Lead Lists Come From?

Lead lists are the backbone of personalized communication. They come from various sources, including your website sign-ups, social media interactions, open house visitors, and real estate lead generation services like YBAi. These lists provide the essential information you need to tailor your messages and scripts effectively.

Wrapping it Up

Personalizing your approach isn’t just a nice-to-have—it’s a must-have in today’s competitive real estate market. By crafting personalized messages and phone scripts, you can engage your leads more effectively, build trust, and ultimately, convert more leads into satisfied clients. If you’d like to use AI to simplify this process take a look at our AI toolset to supercharge your success.